The world of horology is abuzz with new releases, and it's an exciting time for watch enthusiasts. From Nomos to Krayon, and everything in between, there's a plethora of new models that are sure to captivate the attention of collectors and aficionados alike. But what makes these releases truly stand out? Well, for one, they all bring something unique to the table, whether it's a tribute to Swiss tennis, a celebration of the Apollo 11 Moon landing, or an exploration of the Japanese concept of a recessed hollow. But beyond the aesthetics, these watches also offer a deeper connection to the world of horology, with each model reflecting a different aspect of the craft. So, let's dive into the details and explore what makes each of these releases truly special.
Nomos Glashütte Tetra 27 White & Tetra 27 Duo
Nomos Glashütte expands its Tetra 27 line with two new hand-wound versions, making them some of the brand's most compact models at 27.5mm per side. Both models share the narrow steel case and double-stepped Art Deco lugs, now available with a sapphire crystal back showing the in-house movement. The Tetra 27 Duo strips the display to two blued hands, while the Tetra 27 White adds a sub-seconds display. Both models run NOMOS’s DUW 4001 family with roughly 53 hours of reserve. The price starts from €1,880, making it an affordable entry point into the world of Nomos.
Maurice de Mauriac x Racquet Rallymaster Swiss Tennis
The Maurice de Mauriac Rallymaster Swiss Tennis is a patriotic tribute to the 130th anniversary of the Swiss Tennis Association. With a 130-piece run of the collectible sports watch, 20% of watch sales proceeds will support player development and the next generation of Swiss Tennis. Designed by US-based designer Carlton DeWoody, the opaline dial pairs the luminescent tennis-net motif with a clever red gradient subdial that playfully nods to the game’s 20-second time limit between points. The price is US$2,950, making it a relatively affordable entry point into the world of Maurice de Mauriac.
Krayon Parhelion
Krayon unveils the Parhelion, inspired by a rare phenomenon called parhelion, where bright spots appear in the sky, created by refracted sunlight through suspended ice crystals. The 42mm white gold and palladium case carries 159 baguette-cut sapphires gradating from white to deep blue, plus the brand’s new Y-shaped Krayon Cut at 12 o’clock. The dial pairs a mother-of-pearl centre with 11 floating Krayon Cut diamond indices, powered by the award-winning C030 calibre and its Anywhere sunrise/sunset complication. The price is CHF 430,000, making it a high-end piece that's sure to turn heads.
Armin Strom Mirrored Force Resonance Red
Armin Strom unveils a new Mirrored Force Resonance, this time playing around with the bright red guillochè subdial, made with a traditional hand-operated rose engine lathe. The open dial layout really highlights the brand’s attention to finishing, showcasing hand-polished bevels, frosted surfaces, perlage, circular graining and black-polished screws. This is powered by the patented Calibre ARF21, made completely in-house, and it’s a limited edition of 15 pieces. The price is CHF 78,000, making it a rare and exclusive piece that's sure to be a collector's dream.
HYT Conical Tourbillon Midnight Blue
HYT dresses its Conical Tourbillon in 5N gold for the first time, pairing warm rose gold with DLC-black titanium around its signature fluidic blue. The 48mm case houses the hand-wound 701-TC calibre, whose conical tourbillon completes one revolution every 30 seconds, inclined at 30 degrees per Walter Prendel’s research. Three spheres of blue liquid rotate at 4, 5 and 6 turns a minute around the tourbillon, alongside HYT’s signature retrograde fluidic hour display. The price is CHF 355,000, making it a high-end piece that's sure to be a collector's dream.
Nodus x Raven TrailTrekker Carbon
The fourth chapter in the Nodus x Raven TrailTrekker collaboration introduces forged carbon to both the bezel and the dial, ensuring each watch has its own unique pattern, including a hidden trick. A grey DLC-coated stainless steel case, true traveller’s GMT movement and 200 metres of water resistance reinforce the TrailTrekker’s go-anywhere credentials. Supplied with both a flat-link bracelet and Nodus’ new Fusion FKM rubber strap, the TrailTrekker Carbon is now available at the Time+Tide Watch Discovery Studio in New York City. The price is US$1,075, making it an affordable entry point into the world of Nodus.
Sartory-Billard SB04-E Nuances
Sartory-Billard boldly pivots from the freedom of bespoke watchmaking, presenting the SB04-E Nuances as a focused, permanent collection built for everyday wear. Exploring dial depth, the blue, green and red displays celebrate a single shade through deep, dynamic gradients that shift under light and shadow. Signature details make a comeback, with the brand’s alternating Y-shaped markers anchoring the dial, while a highly reliable 68-hour Swiss automatic movement ticks dependably within. The price starts from €3,600, making it an affordable entry point into the world of Sartory-Billard.
Roger Dubuis Excalibur Kabuto Legacy
Roger Dubuis unveils Excalibur the Kabuto Legacy, reimagining 12 samurai commanders from 17th-century Japan as micro-sculpted Kabuto helmets in 18K pink gold on the dial. The 45mm pink gold case centres on an abstracted Edo Castle in indigo-inspired blue coating, with each commander’s crest laser-engraved on the caseback. Powered by the automatic RD821 calibre with 14 in-house finishes and Poinçon de Genève certification, the watch is worn on a stitched calf-leather strap styled after samurai armour. The price is on request, making it a high-end piece that's sure to be a collector's dream.
Doxa SUB 300 Ti5 Clive Cussler
The iconic SUB 300 from Doxa has been recreated in lightweight grade 5 titanium to honour the novelist and explorer Clive Cussler. The watch showcases a newly developed dual-plane titanium dial, creating a layered effect that introduces depth and shadows, while preserving the SUB 00's instantly recognisable design. Limited to 300 numbered pieces, the COSC-certified dive watch supports the work of NUMA, the marine conservation organisation founded by Cussler in 1979. The price is CHF 2,890, making it an affordable entry point into the world of Doxa.
TAG Heuer Formula 1 Chronograph x Goodwood Festival of Speed
The TAG Heuer Formula 1 Chronograph x Goodwood Festival of Speed is a limited edition of 500 pieces exclusive to the UK. The green dial and altered tachymeter bezel now read “SPEED” as a natural reminder of the motorsport festival. With small nods to the legendary motorsport event, the caseback features a full engraving of the annual gathering’s logo. The price is £4,250, making it an affordable entry point into the world of TAG Heuer.
Swatch x Omega MoonSwatch Mission to the Moon 1969
Celebrating the Apollo 11 Moon landing, the Mission to the Moon 1969 is limited to just 1,969 individually numbered pieces. It features 11 grams of OMEGA’s 18K Moonshine™ Gold, including gold recovered from historic OMEGA spare parts dating back to the era. Priced at CHF 500, the watch’s price is based on the value of 11 grams of 18K gold in 1969 rather than today’s gold price. Applications are now open through Swatch’s Electronic Swatch Timepiece Application, with only 1,969 applicants approved for the opportunity to purchase. The price is CHF 500, making it an affordable entry point into the world of Omega.
Bremont Supernova Hawking Limited Edition
Bremont releases a new limited edition model in collaboration with the Hawking family, celebrating the life’s work of Stephen Hawking. This Supernova limited edition features an ultra-black DLC-coated case, Hawking’s black hole entropy equation, and a black hole motif printed on the rear sapphire crystal. Available beginning on July 26, 2026, it’s a limited edition of 600 pieces. The price is from US$8,850, making it an affordable entry point into the world of Bremont.
Kiwame Tokyo KUBO (窪)
Kiwame Tokyo introduces the KUBO (窪) collection, built around the Japanese concept of a recessed hollow, expressed through a deeply recessed small-seconds display. The 37mm steel case is 9.3mm thick before its domed sapphire crystal, with a vertically brushed bezel offsetting the glossy lacquered dial. It’s available in three colourways: TETSUKON (navy), USUKI (ivory) and SAKURA (pink) and all share Breguet-style numerals and syringe hands. The price is US$630, making it an affordable entry point into the world of Kiwame Tokyo.
